Effective Date: April 16, 2020

This Privacy Policy is our commitment to transparency in communicating how Sneakerhead.com collects, uses, and discloses the Personal Data that is collected from you, the visitor of its website and/or customer as well as the choices you have with respect to the information. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this Privacy Policy.

This Privacy Policy only applies to Personal Data we collect when you visit, make a purchase from "Sneakerhead.com" or subscribe to a "Sneakerhead.com" email list, which refers to website (the "Site") https://www.sneakerhead.com, that is owned and operated by Sneakerhead.com. This Privacy Policy does not apply to our information collection activities outside of the Service (unless otherwise stated below or at the time of collection).

By using the Site, you consent to our collection, use and disclosure practices, and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Site.

If you have any questions about our privacy practices, please contact us as set forth in section Contact Us below.


When you visit the Site, we automatically collect certain information about your device, including information about your IP address, device type, browser type, broad geographic location (for example, country or city-level location) and other technical information. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect the Device Information using the following technologies:

  • Cookies — Data files placed on your device or computer that often include an anonymous unique identifier and are used to store information. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org/. For more information on how Sneakerhead.com uses Cookies, please see section How We Use Cookies below.
  • Log files — Files used to record actions occurring on the Site, and to collect data including your IP address, browser type, Internet service provider, referring/exit pages and date/time stamps.
  • Web beacons (also called web bugs, page tags and tracking pixels) — Electronic files used to track information about how you browse the Site.

Additionally, when you create an account, make a purchase, make a sale or attempt to make a purchase or sale through the Site, we collect certain information provided by you voluntarily, including the following:

  • Name
  • Email address
  • Billing address
  • Phone number
  • Payment method only (no credit card or other payment details)

We refer to this information as "Order Information."

When we refer to "Personal Data" in this Privacy Policy, we are talking both about the Device Information and the Order Information.


Data storage and transfer

We use the Shopify platform to store, process and transfer your information collected through our Site. You can read more about Shopify's data privacy by visiting https://www.shopify.com/legal/privacy. Your information is never transferred outside the United States.

Payment information

Any payments you make through our Site will be processed by our third party payment providers and the payment data you submit will be securely stored and encrypted by our payment service providers using up to date industry standards. Please note that we do not ourselves directly process or store the debit/credit card data that you submit.

Keeping your information safe

We maintain physical, administrative, and technological safeguards to preserve the integrity and security of all information collected through the Site. To protect the security of your information, we use industry standard secure authentication and encryption code and protocols to encrypt your information in transit and in storage. We use two-factor authentication for all server access in our production environment and we maintain industry standard system logging and monitoring. However, no security system is impenetrable. In the event any information under our control is compromised because of a security breach, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised.

Personal Data retention

We retain your Personal Data for as long as it is required for the purposes stated in this Privacy Policy. Sometimes, we may retain your information for longer periods as permitted or required by law, such as to maintain suppression lists, prevent abuse, if required in connection with a legal claim or proceeding, to enforce our agreements, for tax, accounting, or to comply with other legal obligations. When we no longer have a legitimate need to process your information, we will delete or anonymize your information from our active databases.


We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information and providing you with order and shipping confirmations). Additionally, we use this Order Information to:

    • Identify you as a user on our Site.
    • Send administrative or account related emails — We will only use the email address you provide for order processing and to send you information and updates pertaining to your order.
    • Communicate with you via email for the purposes of providing you with marketing and promotional content (in accordance with your marketing preferences). For more information about managing your marketing preferences, please see section Your Personal Data Protection Rights below.

We use the Device Information that we collect to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


Sneakerhead.com shares the information it collects about you in the following ways:

  • Third Party Providers – Sneakerhead.com may share your information with third party providers that provide services on our behalf. These companies may assist with processing payments, fraud prevention, shipping services, email delivery and customer support. Third party providers may only process Personal Data pursuant to Sneakerhead.com instructions and in compliance with this Privacy Policy and other applicable regulations.
  • Aggregated or De-identified Data — We may disclose or use aggregated or de-identified information with third party providers for research purposes relating to our Site.
  • As Required by Law or Similar Investigations — To comply with legal obligations (for example, a subpoena) or investigate potential legal violations. Sneakerhead.com may be required to share Personal Data in response to lawful requests from public authorities including to meet national security and/or law enforcement requirements.
  • Safety — We may disclose your information to protect and defend the safety of Sneakerhead.com in connection with investigating and preventing fraud or security issues.


You have the following Personal Data protection rights:

  • If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent. If you wish to withdraw your consent, please email us at privacy@sneakerhead.com.
  • You may unsubscribe from receiving promotional or marketing emails from Sneakerhead.com at any time by using the "unsubscribe" link in the email received, or by emailing us at sales@sneakerhead.com. If you choose to no longer receive marketing information, we may still communicate with you regarding such things as your security updates, responses to service requests, or other transactional, non-marketing/administrative related purposes.
  • Individuals located in the EEA may have additional statutory rights available to them with respect to their Personal Data, including the right to access your Personal Data, have it erased, have it corrected, object to processing, restrict processing or restrict portability.
  • You have the right to complain to a data protection authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority.

If you would like to make such a request, please submit your request using the Data Subject Access Request form. We respond to all requests we receive from individuals wishing to exercise their Personal Data protection rights in accordance with applicable data protection laws. To protect your privacy and security, we take reasonable steps to verify your identity before granting you account access or making corrections to your Personal Data.


Sneakerhead.com employs cookies, beacons, tags, and other tracking technologies (collectively "Cookies") that enable us to recognize your browser for capturing and remembering certain information. Cookies help us remember and process items in your shopping bag and compile data about traffic and interaction on the Site, so we may create an improved user experience in the future. We gather information such as IP addresses, operating system, browser type, date/time stamp, and store it in log files. To collect this information, Cookies, a standard feature of a website that allows us to store a small amount of data on your computer to allow our web servers to recognize you, may be set on your computer or device when you visit our Site. Cookies in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can control how websites use Cookies by changing your cookie settings. But your modification may limit your use and functionality of some of the features on our Site.

You may also change your consent by clicking the following: UPDATE MY CONSENT


We will not transfer, trade, sell or otherwise reveal Personal Data to untrusted third parties. Trusted third parties that provide services on our behalf may only process Personal Data pursuant to Sneakerhead.com instructions and in compliance with this Privacy Policy and other applicable regulations. We may release Personal Data when required to comply with the law, enforce Sneakerhead.com Site policies, or protect our rights or those of others, or for safety reasons. Non-personally identifiable site visitor information may be provided to other parties for marketing, advertising, and other uses.


Our Site includes plugins of social media platforms, such as facebook.com, twitter.com, instagram.com and google+. Social Media Widgets are hosted directly on our Site. You can generally identify the widgets by the respective social media platform’s logo, for instance in combination with a pictogram of a clenched hand with a raised thumb or the addition of a "recommendation", "like" or "comment." Details about purpose and extent of data collection as well as processing and usage of the data by the social media platform can be obtained by reading the privacy policies of Facebook, Twitter, Instagram and Google.


Our Site may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Sneakerhead.com does not knowingly collect or solicit any information from anyone under the legal age of majority on this Site. In the event we learn that we have inadvertently collected Personal Data from a child under the age of majority, we will delete that information as quickly as possible. If you believe that we might have any information from a child under the age of majority, please contact us at privacy@sneakerhead.com.

By using this Site, you represent and warrant that you are of legal age to form a binding contract with Sneakerhead.com and meet all the foregoing eligibility requirements. If you are under the age of majority in your jurisdiction, you must make sure that your parent or guardian (1) accepts these Terms of Use on your behalf prior to your use of the Site and (2) completes any transaction you process through the Site on your behalf.


Any changes we may make to our Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or modifications. If required by the applicable law, we will notify you of any material or substantive changes to this Privacy Policy. Your continued use of the Site and/or continued provision of Personal Data to us will be subject to the terms of the then current Privacy Policy and to the conditions specified in our Terms of Use.


We have appointed a Data Protection Officer to oversee our management of your Personal Data in accordance with this Privacy Policy. If you have any questions or concerns about our privacy practices with respect to your Personal Data, you can reach out to our Data Protection Officer by sending an email to privacy@sneakerhead.com or by writing to:

Attn: Data Protection Officer
17777 Center Court Dr., Suite 600
Cerritos, CA 90703