The "What The" model concept began in 2007 with Nike SB "What The Dunk." It was the ultimate mash-up of recognizable colorways and patterns that had everyone immediately saying "What The #@*%." Since then the concept has invaded Nike Basketball, with the latest release being the Nike LeBron XI Premium "What The." This wild and impossible to ignore creation vividly uses LeBron's eleventh signature sneaker as a canvas to display eight product design elements, and 20 different graphics from past LeBron models. Although reaction to this model has varied from love to complete confusion, the Lebron XI "What The" model will undoubtedly be another hard to get release.