Since introduction to the Air Jordan Flipsyde as the first Air Jordan skateboarding shoe, this will be the Jordan brand's first foray into the skateboarding market. The Air Jordan Flipsyde merges basketball culture with skate culture for a new point of view. The drawing design for this skateboarding shoe cues inspiration from the Air Jordan retro III(3). The Air Jordan Flipsyde uses white leather for accents on a black nubuck upper, featuring mid-panel eyelets in white, and thick sole for extra cushioning. For added heel protection, the Air Jordan Flipsyde consist of a thin visible air unit. The Jordan Brand's expansion into skateboarding will be a colossal success as well. Whether this sneaker is used for basketball or skateboarding it was created to give the ultimate performance.