Jordan Brand officially unveiled the shoe to mark the 25th Anniversary of the Air Jordan line the Air Jordan 2010. The most obvious distinction is a massive transparent window through the middle of the shoe as a representation of Michael Jordan's on-court prowess of "seeing through opponents". The shoe's collar is also cut with the medial side being higher up. This Air Jordan professional team basketball shoe pays homage to Michael Jordan's ability to know his opponents next move while only giving hints of his ability and allowing the players to only see what he wanted them to see on the court, and his keen instinct for anticipating his challengers' next move. The Air Jordan 2010 basketball shoe under Nike's Considered Design ethos of combining sustainability with performance and innovation.