
The shoe that started with the campaign, “Pump up, Air Out” is back. The Reebok Pump Omni Lite Basketball shoe makes its debut on Sneakerhead.com. With Hexalite and Pump technology, the Reebok Pump allows it’s wearer to customize their shoes for a snug, comfortable fit and additional support.
Rolland Berry: Highly respected Los Angeles-based artist and designer, Rolland Berry, has combined his intense artistic vision with his bold mix of material and graphic collages to contemporize classic Reebok styles. His creative visions are led by extraordinary color concepts as well as his own rules behind redefining modern aesthetics.
Inspiration: The challenge is to make the design have depth and life with only one tone no variations of color. Many of the past collection Rolland did were of color and material. The Monochromatic Collection is an exploration in design and movement, without the crutch of color. Rolland finds the simplicity and elegance in the monochromatic pallet.