""I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok." - Shaquille O'Neal
Reebok has four main divisions that produce athletic shoes, apparel, and accessories for competition and casual wear. The company consists of:
Reebok division is responsible for producing Reebok shoes and apparel used by athletes and non-athletes. Reebok division is also responsible for the Weebok brand of shoes for kids.
Rockport is primarily responsible for producing the Rockport brand of shoes.
The Ralph Lauren company is responsible for producing products sold under the Ralph Lauren logo and the Polo logo.
This division of Reebok produces all products marketed under the Norman brand. This division is primarily devoted to golf sportswear and accessories.
Reebok operates more than 200 stores across the U.S. under either the Reebok name of one of the other division. The company is based in Canton, Massachusetts and holds approximately 15% of the market share, making it second to Nike.
Reebok is firmly committed to human and civil rights. It established the Reebok Human Rights Award which recognizes young activists who have made significant contributions to human rights causes through nonviolent means. The Award aims to generate positive international attention for the recipients and to support their efforts. Since 1988, more than 60 recipients from over 35 countries have received the award. Nominees are submitted from around the world by prominent individuals in the human rights community and by non-governmental organizations, and winners must be 30 years old or younger and receive a $50,000 grant from the Reebok Human Rights Foundation to further their work. Current awardees for 2005 are:
Courageous witness to abuse who has been instrumental in bringing international attention to murders, mass graves, disappearances, and kidnappings in Chechnya.
An indigenous Mixe from Oaxaca, Mexico, who uses video to document human rights abuses against the indigenous people of southern Mexico.
A leading Liberian human rights activist who has taken courageous stances on critical human rights issues, advocated against abuses, and educated his fellow citizens about their rights.
A Shan refugee from Burma who works on the frontlines in a dangerous struggle for the rights of oppressed Burmese minorities, particularly the Shan people.
For more information about Reebok and the Reebok Human Rights programs, please visit the Reebok Human Rights Programs website.
Reebok Pump technology is parodied in the Mel Brook's comedy, Robin Hood: Men in Tights. (Fact)
In the 1993 movie Super Mario Bros. starring Bob Hoskins and Dennis Hopper, a Reebok symbol is featured at the end of the movie on the feet of the Bob-omb at the end of the movie when it's walking upside-down. (Rumor. Not verified by author)
Reebok maintains its connections with its British roots by sponsoring the Bolton Wanderers, an English Premiership football (soccer) club.
Reebok Stadium is the home of the Bolton Wanderers.
Reebok is named after an African gazelle called a rhebok.
