Reebok made history in 2003 when they made the unprecedented move of signing an entertainer to endorse their products. The ensuing collection is a fusion between sports, music, and celebrity is a result of their collaboration with Jay-S (aka Shaun Carter) and the talented Rbk designers. Smooth and stylish, the first edition of the S. Carter was made with soft leather in a style reminiscent of 80's Gucci footwear. This design held true to the symbolic good-life, uptown attitude of urban fashion and hip-hop. limited edition. Reebok S. Carter delivered a fashionable, clean look lifestyle shoe with an authentic feeling behind it.